- Consistent framework for presenting new methods
builds student confidence and makes the process of learning
new statistical methods less intimidating.
- Pedagogical aids including cartoons, case
studies, and notes from researchers on how to conduct a
quality study motivate students to learn and make the
subject more relevant.
- Each chapter opens with a case study to show
students an example of how the method that will be discussed
in the chapter has been applied in the real world. The case
is revisited at the end of the chapter as a review of the
concepts complete with comments from the case researcher
revealing his/her reaction to the results.
- Critical thinking questions follow the
presentation of each method to teach students to question
the limitations of each method and the impact they have on
the outcome of the study
- Data Analysis and Interpretation of results are
emphasized to teach students how to form conclusions based
on their data, the authors don't assume that students can
make this leap without assistance.
- Ethics are introduced in chapter 3 and are
integrated into discussions throughout the text to help
students avoid the specific pitfalls inherent to each
research design and method
- Epilogue frames the role of research in society
and teaches students to be a more informed consumer of
published research.
- "Researchers' Point of View" Boxes present brief
interviews with real researchers.
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