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Copyright  2001 McGraw-Hill
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Student Center Understanding Human Anatomy and Physiology
Instructor Center Fourth Edition
Sylvia S. Mader
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Market Survey

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Market Survey - Anatomy and Physiology


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1. COURSE

    Level: 100/Freshman 200/Sophomore 300/Junior 400/Senior 500/Grad

    Enrollment: How many students enroll in this course per year?

      Are enrollments: increasing decreasing steady

    Frequency: How often is the course taught?

      Both Fall and Spring
      Fall only
      Spring only
      Summer only
      Other

    Prerequisites: Are there any prerequisites to your course? If so, they are:

2. STUDENTS

    Non-majors
    Combined
    Majors

      Biology
      Nursing
      Pre-med or Pre-vet
      Allied Health
      Other

3. TEXTS

    a) What text do you currently use?

    b) How long have you used this text?

    c) Why did you choose this text?

    d) Please assess your current text with regard to:

      (1=very satisfied; 2=satisfied; 3=dissatisfied; 4=very dissatisfied)

      Writing Level 1 2 3 4
      Organization 1 2 3 4
      Length 1 2 3 4
      Quality of Illustrations 1 2 3 4
      Quality of Photos 1 2 3 4
      Readability 1 2 3 4
      Balanced Approach 1 2 3 4
      Accuracy 1 2 3 4
      Relevant Examples 1 2 3 4
      Multimedia Support 1 2 3 4
      Student’s Evaluation 1 2 3 4
      Price 1 2 3 4
      Ancillary Support 1 2 3 4

4. What one or two provisions would influence you to choose another text?

5. In order of importance, what criteria do you use to select a new text? Choose 3 from the following:

    Readability
    Price
    Organization Supports My Syllabus
    Balanced approach
    Quality of photos/line art
    Promotes critical-thinking
    Good coverage of my area of research
    Length is Appropriated
    Provides Internet addresses
    Good ancillaries
    Publisher provides web page support
    Level of rigor

6. Is there a laboratory component to your course? Yes     No

    If yes, what text is used?

7. Do you use the Internet as an educational tool: Yes     No

8. Do you have a course web page? Yes     No

9. Do you anticipate using either the Internet or a course home page within the next 6 months? Yes     No

10. Which textual learning aids are most important to your text selection:

    (1 = most useful, 5 = least useful)

    Chapter Outlines
    Chapter Objectives
    Bold-face terms
    Boxed Readings
    Summaries
    Full-color illustrations
    Review Questions
    Internet Addresses
    Suggested Readings
    Chapter References
    Glossary
    Case Studies
    Key Terms List
    Answers to Questions

    Other:

11. Which ancillaries are most important to your text selection:

    (1 = most useful 5 = least useful)

    Instructor’s Manual
    Test Item File
    Testing Software
    Laboratory Manual
    Study Guide
    Transparencies
    Laboratory Resource Guide
    Slides
    CD-ROM of text images for presentation
    CD-ROM for student study (quizzing and animation)
    Text-specific Web Page

    Other:

12. What one recommendation would you make to McGraw-Hill Publishers, which could facilitate your text selection or course preparation?

13. Are there any course areas for which new texts are needed?

Name:

Department:

School:

Address:

City:

State:

Zip:

Office Phone:

E-Mail Address:

Area of Expertise:

Can we contact you to review in environmental science? Yes     No

Are you interested in writing either a text or ancillary? Yes     No

Would you like to be notified via e-mail when new products are published in your course area? Yes     No

Thanks for completing this survey – your comments are greatly appreciated!


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