The Next Step in Textbook Development.
In January 2007, McGraw-Hill will publish the most thoroughly developed majors biology text ever. McGraw-Hill and the Brooker author team set out with a VISION to create a comprehensive DEVELOPMENT process that ensured the most current and ACCURATE text ever published for this course. The 360° Development Process was created to ensure that the Brooker team could continually revisit and refine what they created — ensuring the authors vision was meticulously incorporated with the feedback of experts across the country, and internationally. Here's a brief overview of the devotion and work involved in our 360° Development Process :
- 7 developmental focus groups
- 10 development editors
- 20 accuracy checkers
- an art development team working closely with the authors; artists were chosen because of their originality in visualizing biological concepts
- 7 art focus groups
- 3 photo consultants
- instructor board of consultants for supporting media
- more than 1,200 reviews by over 350 reviewers across the country and internationally
- 11 multiple-day symposia with over 215 majors biology educators participating— and more to come!
|
 |