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Student Edition
Instructor Edition
Business Research Methodology
T N Srivastava, Visiting Faculty, NMIMS, Mumbai
Shailaja Rego, Dept of Operations & Decision Sciences, Mumbai

ISBN: 0070159106
Copyright year: 2011

The main objective of this book is to provide the requisite skills and develop competence and confidence among students for managing research projects right from concept stage to collection and analysis of data and to the ultimate stage of drawing conclusions as well as submitting reports. It explains basic concepts and theory through plenty of examples and illustrations drawn from day-to-day life and the Indian business environment.

HIGHLIGHTS

  • Simple and concise presentation of fundamentals of the subject with examples for easy comprehension and understanding
  • Applied orientation towards Indian business environment
  • Discussions on important topics like Creativity, PERT & CPM and Simulation in managing research projects
  • More than 400 indicative research topics
  • Multiple sample questionnaires and complete research reports for clear understanding of the subject
  • Provision of EXCEL templates and SPSS snapshots to facilitate calculations required under various topics


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