(Look
here for the Overview PowerPoint!)
The extensive customer-driven development of the 5th edition
led to a product message that instructors flocked to. That message – which
includes the key elements of custom focus, technology, authorship, and
package – has been honed even further throughout the 6th Edition development.
This 6th Edition has been through an intense, customer-driven development
plan – with the help of more than 200 professors, this edition is poised
to be an even more effective teaching and learning resource than ever
before. In addition to traditional manuscript reviews, twelve focus groups
were conducted all around the US that lead to important insights regarding
the teaching needs of both full-time and part-time teachers of this course.
The 6th edition benefits from student survey feedback as well.
Nowhere has the technology explosion been more felt than in the Introduction
to Business course. The popular and robust UB5E website is enhanced for
the 6th Edition, and includes such features as web-based projects, links
to professional resources, a book-specific PowerWeb, as well as other
exciting instructor support tools. In addition to the eLearning Sessions
that put the course content in context for the student audience, there
is a self-quizzing function, internet exercises, and even crossword puzzles
to help student master the course content in an engaging fashion.
The new Concept Mastery Toolkit CD comes free with each new copy of the
text. This CD is an excellent resource for students. It includes a Spanish-English
glossary, chapter specific quizzes, learning assessments from Making the
Grade, and Building an E-Business from the Ground Up, by Elizabeth
Reding. This last addition is an entire e-text packaged for free for students
that gives a solid introduction to starting your own e-business.
Another new feature on this site is the Understanding Business-specific
PowerWeb. Link to PowerWeb from this site, and you’ll find material that
ties into your course, and correlates to specific chapter material of
the text. You’ll find the most relevant and up-to-date Internet resources
that will not only enhance the course material, but will also save time
for you along the way.
Thanks for visiting, and please check back to this site often to see
monthly updates new information of interest. Find out more about the book
and its supplements by scrolling through some of the information in this
online learning center.
