PART TWO
Chapter 5: Forms of Business Ownership
Chapter 6: Entrepreneurship and Starting a Small Business
Appendix: Entrepreneurship Readiness Questionnaire
PART THREE
Chapter 7: Management, Leadership, and Employee Empowerment
Chapter 8: Managing the Move Toward Organizing Customer-Driven Business Organizations
Chapter 9: Managing Production and Operations
PART FOUR
Chapter 10: Motivating Employees and Building Self-Managed
Teams
Chapter 11: Human Resource Management: Finding and Keeping the Best Employees
Chapter 12: Dealing with Employee-Management Issues and Relationships
PART FIVE
Chapter 13: Marketing: Customer and Stakeholder Relationship
Management
Chapter 14: Developing and Pricing Products and Services
Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain
Management
Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication
PART SIX
Chapter 17: Using Technology to Manage Information
Chapter 18: Understanding Financial Information and Accounting
PART SEVEN
Chapter 19: Financial Management
Chapter 20: Securities Markets: Financing and Investment Opportunities
Chapter 21: Understanding Money and Financial Institutions
Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?
Appendix: Managing Risk