Student Center | Instructor Center | Information Center | Home 
 
 
Sample Chapter
Overview
Table of Contents
About the Authors
Preface
New Features
Feature Summary
Value Packages
Print Supplements
Digital Supplements
PageOut
PowerWeb
Order a Review Copy
Reviewer Form
 
Understanding Business, 6/e
William G. Nickels
James M. McHugh
Susan M. McHugh
Information Center
HOME

 
Table of Contents

PART ONE
Getting Ready for Prime Time

Chapter 1: Meeting the Challenges of Today's Dynamic Business Environment
Chapter 2: Economics: The Creation and Distribution of Wealth
Chapter 3: Competing in Global Markets
Chapter 4: Demonstrating Ethical Behavior and Social Responsibility
Appendix: Working Within the Legal Environment of Business

PART TWO

Chapter 5: Forms of Business Ownership
Chapter 6: Entrepreneurship and Starting a Small Business
Appendix: Entrepreneurship Readiness Questionnaire

PART THREE

Chapter 7: Management, Leadership, and Employee Empowerment
Chapter 8: Managing the Move Toward Organizing Customer-Driven Business Organizations
Chapter 9: Managing Production and Operations

PART FOUR

Chapter 10: Motivating Employees and Building Self-Managed Teams
Chapter 11: Human Resource Management: Finding and Keeping the Best Employees
Chapter 12: Dealing with Employee-Management Issues and Relationships

PART FIVE

Chapter 13: Marketing: Customer and Stakeholder Relationship Management
Chapter 14: Developing and Pricing Products and Services
Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management
Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication

PART SIX

Chapter 17: Using Technology to Manage Information
Chapter 18: Understanding Financial Information and Accounting

PART SEVEN

Chapter 19: Financial Management
Chapter 20: Securities Markets: Financing and Investment Opportunities
Chapter 21: Understanding Money and Financial Institutions
Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?
Appendix: Managing Risk






Copyright ©2001 The McGraw-Hill Companies.
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of the The McGraw-Hill Companies.