Getting Ready for
Prime Time
NEW! If your students are similar to those of our focus groups, many of them
have yet to develop the skills they need to succeed in college. The new Getting
Ready for Prime Time mini-booklet at the front UB6E is a fresh and friendly
summary of the skills it takes to be a success in college and in business. Coverage
includes a unique and popular business etiquette discussion, study skills and
time management guidance, a primer to surfing the Internet, and advice about
how to get a rewarding job that will lead to a successful career. Getting Ready
for Prime Time combines the 5th edition's very popular "Driver's Ed for the
Information Superhighway" and "Getting the Job You Want" appendixes and "Secrets
to Your Success" prologue in one engaging resource.
The hottest topic of them
all… e-Commerce! (Look
here!)
There's a lot more to e-Commerce
than just putting up a Website. Creating Websites is easy, but creating or adapting
a business to the e-Commerce world requires an understanding of all aspects
of this new business model. Marketing, management, customer service, finance
and accounting decisions, and legal issues have all been altered in fundamental
ways in the e-Business world. The Sixth Edition of Understanding Business
is dedicated to keeping your students in front of today's e-Commerce trends.
This edition does more than teach your students the basics of e-Commerce; it
also teaches them how to adapt to an ever-changing workplace.
Time and time again, instructors
like you told us how important it was for students to understand the impact
of e-Commerce on all facets of business. At your urging, UB6E integrates
e-Commerce into every chapter of the text. The impact that technology in general
has had on the daily business environment is discussed along with traditional
course concepts so students can make the connection to the impact of technology
on every aspect of business.
Other real
business topics
- In addition to e-Commerce,
the text’s discussion of Technology, Customer Relationship Management, Business-to-Business
and Business-to-Consumer issues, and the Internet is as current as today's
headlines.
- Customer Satisfaction
topics and discussions are integrated throughout the text.
- Teams and Quality coverage
is integrated throughout the text and additional group exercises are included
under the heading, "Developing Workplace Skills."
- Cultural Diversity coverage
is integrated throughout text in examples, cases, and exercises.
