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Understanding Business, 6/e
William G. Nickels
James M. McHugh
Susan M. McHugh
Chapter 6: Entrepreneurship and Starting a Small Business
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Learning Objectives
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After you have read and studied this chapter, you should be able to:
- Explain why people are willing to take the risks of entrepreneurship, list the attributes of successful entrepreneurs, describe the benefits of entrepreneurial teams and intrapreneurs, and explain the growth of home-based and Web-based businesses.
- Discuss the importance of small business to the American economy and summarize the major causes of small-business failure.
- Summarize ways to learn about how small businesses operate.
- Analyze what it takes to start and run a small business.
- Outline the advantages and disadvantages small businesses have in entering global markets.
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