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Understanding Business, 6/e
William G. Nickels
James M. McHugh
Susan M. McHugh
Chapter 8: Managing the Move Toward Organizing Customer-Driven Business Organizations
Learning Objectives
After you have read and studied this chapter, you should be able to:
Explain the organizational theories of Fayol and Weber.
Discuss the various issues involved in structuring and restructuring organizations.
Describe traditional organizations and their limitations.
Show how matrix-style organizations and cross-functional teams help companies become more customer oriented.
Defend the use of various organizational tools and techniques such as networking, reengineering, and outsourcing.
Give examples to show how organizational culture and the informal organization can hinder or assist organizational change.
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