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Understanding Business, 6/e
William G. Nickels
James M. McHugh
Susan M. McHugh
Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management
Learning Objectives
After you have read and studied this chapter, you should be able to:
Explain the concept of marketing channels and the value of marketing intermediaries.
Give examples of how intermediaries perform the six marketing utilities.
Describe the various wholesale organizations in the distribution system.
Explain the ways in which retailers compete and the distribution strategies they use.
Explain the various kinds of nonstore retailing.
Discuss how a manufacturer can get wholesalers and retailers in a channel system to cooperate by the formation of systems.
Describe some supply-chain management problems and how they are solved.
Review the various distribution modes and their benefits and how they tie in with the materials handling and storage functions.
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