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Understanding Business, 6/e
William G. Nickels
James M. McHugh
Susan M. McHugh
Student Center
Contents:
Getting Ready For Prime Time
Glossary
Career Corner
PowerWeb
Newsroom
Personal Finance Corner
Global Business Corner
Technology Corner
Video Cases
Taking It To The Net Exercises
e-Commerce Modules
Chapter 1: Meeting the Challenges of Today's Dynamic Business Environment
Chapter 2: Economics: The Creation and Distribution of Wealth
Chapter 3: Competing in Global Markets
Chapter 4: Demonstrating Ethical Behavior and Social Responsibility
Chapter 5: Forms of Business Ownership
Chapter 6: Entrepreneurship and Starting a Small Business
Chapter 7: Management, Leadership, and Employee Empowerment
Chapter 8: Managing the Move Toward Organizing Customer-Driven Business Organizations
Chapter 9: Managing Production and Operations
Chapter 10: Motivating Employees and Building Self-Managed Teams
Chapter 11: Human Resource Management: Finding and Keeping the Best Employees
Chapter 12: Dealing with Employee-Management Issues and Relationships
Chapter 13: Marketing: Customer and Stakeholder Relationship Management
Chapter 14: Developing and Pricing Products and Services
Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management
Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication
Chapter 17: Using Technology to Manage Information
Chapter 18: Understanding Financial Information and Accounting
Chapter 19: Financial Management
Chapter 20: Securities Markets: Financing and Investment Opportunities
Chapter 21: Understanding Money and Financial Institutions
Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?
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