About the BookAbout the AuthorRand-McNallyNewsroom
Instructor ResourcesStudent ResourcesWebQuester
About the Book
Supplement Descriptions - Video List

Video #

Video Title

Corresponding
Chapter/example/case

Length

1.

McDonald’s Everywhere (1999)

1: Introduction and Overview

 

2.

  1. Done Deal: China Closes Disk Factory Citing Piracy (1995)
  2. Pressing Issue: U.S. & China Hope to Avoid a Trade War with Deadline (1996)

Ch.2 Mgmt. Focus Box: Microsoft Battles Software Piracy in China

a. 2:01

b. 1:36

3.

EuroDisney Attempts New Approach to Bring in Business (1994)

Ch. 3 Closing Case: Disney in France

2:13

4.

Britain Continues Its Ban of U.S. Beef Despite Trouble of Mad Cow Disease in Their Own Beef Supply (1996)

Ch. 5 Opening Case: Trade in Hormone Treated Beef

1:20

5.

Honda in North America (1999)

Ch. 6 Closing Case: Honda in North America

Approx. 10:00

6.

  1. Trade Off: Has NAFTA Hurt or Helped the U.S. Economy? (1997)
  2. Summit of the Americas: Trading Promises: North and South American Leaders Work Toward a Western Hemisphere Free-Trade Zone (1998)

Ch. 8 Country Focus: The Impact of NAFTA on the U.S. Textile Industry

a. 2:02

b. 1:43

7.

Friendly Competition: Europe Launches New Currency in Hopes of Giving the Dollar a Run for Its Money (1999)

Chapter 9: The Foreign Exchange Market

2:10

8.

a. Korea’s Crisis: South Korea Braces for Possible Economic Collapse (1997)

b. Hard Times: South Korea’s Economy on the Verge of Collapse (1998)

Ch. 9 Country Focus: Why Did the Korean Won Collapse

  1. 1:32
  2. 1:24

9.

Domino Effect: A look at How Russia and Japan’s Faltering Economies Have Affected the World (1995)

Ch. 10 Country Focus: The Rise and Fall of the Japanese Yen

1:43

10.

Delicate Dealing: Clinton Administration Forces Mexico to Prop Up Peso Before Receiving Bailout (1998)

Ch. 10 Management Focus: The 1995 Mexican Peso Crises and the Automobile Industry

1:35

11.

In Depth: Broken Dreams: Corporate Layoffs & Downsizing Stirs Concerns for Many American Workers (1996)

Chapter 13: The Organization of International Business

2:44

12.

American President Lines (1998)

Chapter 16: Global Manufacturing and Materials Management

7:12

13.

Airwalk Footwear (1998)

Chapter 17: Global Marketing and R&D

16:30

14.

The Fleecing of America: U.S. Companies Doing Business Overseas on U.S. Tax Dollars (1997)

Chapter 17: Global Marketing and R&D

2:40








Copyright ©2001 The McGraw-Hill Companies.
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of the The McGraw-Hill Companies.