"Citigroup, Microsoft Will Allow Users to Send Money Transfers"

Wall Street Journal, May 1, 2001

Synopsis: Focusing on the merger with Travelers Group, the closing case of chapter 1 describes Citigroup's global strategy. This article reports a recent strategy of Citigroup that aims to maintain its presence on the web. With a new agreement with Microsoft, Citigroup will offer its "c2it" online money-transfer system to users of Microsoft's Internet services. With the agreement, the nation's largest financial-service company can advertise on Microsoft's Internet services. This article also explains the implications of the Citigroup's strategy in the context of partnerships between Internet companies and bankers in the Internet era.

Full-text Article: http://interactive.wsj.com/fr/emailthis/retrieve.cgi?id=SB988669484896586123.djm

Case connection: "Citigroup--Building a Global Financial Service Giant" in Chapter 1 (pp.28-29).