- In a world of zero transportation costs, no trade barriers, and nontrivial differences between nations with regard to factor conditions, firms must expand internationally if they are to survive. Discuss.
- Plot the position of the following firms on Figure 12.3; Procter & Gamble, IBM, Coca-Cola, Dow Chemical, US Steel, McDonald's. In each case justify your answer.
- Are the following global industries or multidomestic industries: bulk chemicals, pharmaceuticals, branded food products, movie making, television manufacture, personal computers, airline travel?
- Discuss how the need for control over foreign operations varies with the strategy and core competencies of a firm. What are the implications of this for the choice of entry mode?
- What do you see as the main organizational problems that are likely to be associated with a transnational strategy?
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