Table of Contents
Entry Strategy and Strategic Alliances Chapter 14
PPT Slide
Basic Entry Decisions
Which Foreign Markets
Timing of Entry
Scale of Entry
PPT Slide
Entry Modes
Exporting
Turnkey Projects
Licensing
Franchising
Joint Ventures
Wholly Owned Subsidiary
Advantages and Disadvantages of Entry Modes
Advantages and Disadvantages of Entry Modes
Selecting an Entry Mode
Strategic Alliances
Alliances Are Popular
Global Alliances, however, are different
Partner Selection
Structuring the Alliance to Reduce Opportunism
Characteristics of a Global Alliance
Characteristics of a Strategic Alliance
Problems with Strategic Alliances
|
Author: Richard Hall
|