Jerome A. Katz - Entrepreneurial Small Business has one clear advantage: it's the book about the types of businesses students might actually start, not about becoming the next Michael Dell. This textbook focuses on thinking creatively to turn your knowledge and skills into a business such as opening your design studio, buying a franchise, starting a retail store, opening a gym, starting your Web-based business, or expanding your family business. Skill modules in every chapter provide practical knowledge needed when starting your small business – everything from crafting your elevator pitch to preparing a budget to writing a press release.

Entrepreneurial Small Business 2/e			Entrepreneurial Small Business