The Readings Book Option

For instructors who want to incorporate samples of the strategic management literature into the course, a companion Readings in Strategic Management containing 43 selections is available. Thirty-four of the 43 readings are new to this latest edition. All 43 selections are quite readable and are suitable for seniors and MBA students. Most of the selections are articles reprinted from leading journals; they add in-depth treatment to important topic areas covered in the text and put readers at the cutting edge of academic thinking and research on the subject. Some of the articles are drawn from practitioner sources and stress how particular tools and concepts relate directly to actual companies and managerial practices.

To make the close linkage between the selected readings and the 11 chapters oftext material readily apparent to students, we have grouped the readings into five categories. Six articles examine the role of the manager as chief strategist and chief strategy-implementer and expand on the topics covered in Chapters 1 and 2. Eleven articles concern strategic analysis and strategy formation at the business-unit level and add more range and depth to the material presented in Chapters 3 through 6. There are five articles dealing with strategy in diversified companies that are very appropriate for use with Chapters 7 and 8. Seventeen of the readings relate to various aspects of strategy implementation and execution, making them suitable complements for the material in Chapters 9, 10, and 11. Four of the articles focus on strategy, values, and ethics.

In tandem, the readings package provides an effective, efficient vehicle for reinforcing and expanding the text–case approach. It is an exceptionally solid lineup of recently published articles.