The
Business Strategy Game is the most widely played computer simulation
in the strategic management market and is used in business schools all
across the world. The industry's product is athletic footwear and the
geographic scope of the market is global. Each company in the industry
is managed by a team of students/players who must match their strategic
wits against the other company teams-competition is head-to-head.
Requires
a Variety of Decisions. The company that players manage has plants
to operate, a work force to compensate, distribution expenses and inventories
to control, capital expenditure decisions to make, marketing and sales
campaigns to wage, a website to operate, sales forecasts to consider,
and ups and downs in exchange rates, interest rates, and the stock market
to take into account.
Companies can manufacture and sell their footwear in branded markets
in North America, Asia, Europe, and Latin America, plus they can compete
for supplying private-label footwear to North American chain retailers.
Branded sales can be pursued through any or all of three distribution
channels-independent footwear retailers, company-owned and operated
retail stores, and direct sales made online at the company's website.
Extensive
Strategy Options. Companies can position their products in the
low end of the market, the high end, or stick close to the middle on
price, quality, and service; they can have a wide or narrow product
line, small or big dealer networks, extensive or limited advertising.
Company market shares are based on how each company's product attributes
and competitive effort stacks up against the efforts of rivals. Demand
conditions, tariffs, and wage rates vary from geographic area to geographic
area. Raw materials used in footwear production are purchased in a worldwide
commodity market at prices that move up or down in response to supply-demand
conditions.
7th
Edition - click here for student/player
information, instructor information, downloads, support
