Business Week Edition
The Business Week Edition program is the result of an innovative new partnership between Irwin/McGraw-Hill and Business Week magazine. As the premier publisher of business textbooks, we understand that truly effective learning happens when the study of academic theory is combined with illustrations drawn from the real world. We are proud to join forces with Business Week, the top weekly digest of business news and analysis, to help students challenge and expand their intellectual horizons.
The decision to adopt the Business Week Edition of Strategic Management: Concepts and Cases, is a win-win proposition. Students will receive a 16-week subscription to Business Week for only $8.25 more than the price of the book alone, thus offering them a new source of thorough analysis and reasoned thought about the topics studied in class. Furthermore, the book itself includes features drawn directly from the pages of Business Week, along with review questions based on that material.
Professors who adopt the Business Week Edition will, likewise, enjoy a subscription to Business Week magazine, as well as complimentary access to its website throughout the academic term. This provides a marvelous opportunity to increase students' internet literacy, as instructors explore new ways to integrate the web into a wide array of student exercises and research projects.
We at Irwin/McGraw-Hill think you'll agree that the Business Week Edition is a fascinating new tool in the learning enterprise. Contact us now to learn more about it.
Copyright ©1998 The McGraw-Hill Companies. All rights reserved. Any use
is subject to the
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.
For further information about this site contact mhhe_webmaster@-hill.com
or let us know what you think by filling out our site survey.
