GUIDE TO CASE ANALYSIS

Case Analysis:

In most courses in strategic management, students use cases about actual companies to practice strategic analysis and to gain some experience in the tasks of crafting and implementing strategy. A case sets forth, in a factual manner, the events and organizational circumstances surrounding a particular managerial situation. It puts readers at the scene of the action and familiarizes them with all the relevant circumstances. A case on strategic management can concern a whole industry, a single organization, or some part of an organization; the organization involved can be either profit seeking or not-for-profit. The essence of the student's role in case analysis is to diagnose and size up the situation described in the case and then to recommend appropriate action steps.

Next Topic: Why Use Cases?

Why Use Cases | Objectives of Case Analysis | Preparing a Case for Class Discussion | Participating in Class Discussion of a Case | Preparing a Written Case Analysis | Online Research | The Ten Commandments of Case Analysis

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