Case Lineup

Section A The Manager as Chief Strategy Maker and Strategy Implementer
Case1	Starbucks Corporation  online
Case2	"Chainsaw Al" Dunlap and Sunbeam Corp
Case3	Caribbean Internet Cafe
Case4	KUVO Radio
Section B     Crafting Strategy in Single Business Companies
Case5	The Craft Brewing Industry in 1994
Case6	The Berkshire Brewing Company (A)
Case7	The Berkshire Brewing Company (B)
Case8	The KFC and the Global Fast Food Industry in 1998
Case9	Office Max and the Office Supply Industry
Case10	Competition in the Video Game Industry
Case11	Broderbund Software, Inc.
Case12	Church's Chicken in Navajoland
Case13	Competition in the Electronic Brokerage Industry
Case14	Dell Computer Corp. online
Case15	Acer in Canada
Case16	Outback Steakhouse Goes International
Case17	Rocky Mountain Adventures, Inc. online
Case18	National Media Corp.
Case19	Food World Supermarkets in India online
Section C Crafting Strategy in Diversified Companies
Case20	Fraser River Plastics
Case21	Campbell Soup Company
Case22	Black and Decker Corp.
Case23	Blount International, Inc.
Section D Implementing and Executing Strategy
Case24	Robin Hood
Case25	Seacoast Science Center: Setting Sail
Case26	Integral Consulting, Inc.
Case27	W.L. Gore & Associates in 1998
Case28	Herb Kelleher and Southwest Airlines
Case29	Gus Pagonis and Sears Logistics Group
Case30	AT&T Resource Link (A)
Case31	Habitat for Humanity International
Case32	Black Diamond Ltd.
Case33	Samsung Everland: Managing Service Quality
Section E Strategy, Ethics and Social Responsibility
Case34	Sarah Norton and Wise Research
Case35	Stew Leonard's Dictionary
Case36	Hooter's Restaurants and the EEOC

back to table of contents

Questions or comments about this site? Please send your e-mail to
Ellen Cleary, Marketing Manager
For additional information on this text or any other, simply contact our Faculty Service Department at 1-800-338-3987
Copyright ©1999 McGraw-Hill College Division