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Overview
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David Wylie
Babson College
Viña
San Pedro (VSP) was the third largest winery in Chile, with 1998 sales of
37 billion Chilean pesos (CP). Bonifacio Correa had planted the original vines
with French stock in 1865 on the farm in Molina that the family had owned since
1701. For years, VSP wines enjoyed a reputation of being one of the finest in
the country, and the vineyard remained in the Correa family until 1941. New
owners expanded the vineyard so that by 1994, 1,150 hectares1
were in production, making it the largest single-site vineyard in the country.
It was, however, barely profitable and survived primarily by producing inexpensive
wines for the domestic market.
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Overview
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