Welcome to the McGraw-Hill Web Sites for
Fundamentals of Selling & ABC's of Relationship Selling

Fundamentals of Selling
Customers for Life




Ninth Edition
Copyright 2006

ABC's of
Relationship Selling


 


Seventh Edition
Copyright 2003

Fundamentals of Selling, 9e is one of McGraw-Hill’s best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. Fundamentals, written by a salesperson turned teacher, draws widely from Charles Futrell’s experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author’s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.

 

ABC's of Relationship Selling, 7/e is filled with practical tips and business-examples in a brief, affordable paperback that is perfect for a selling course. Professors who spend considerable time on other resources and projects will appreciate the brief format that the text offers. Schools that do not offer a separate selling course may find this a nice addition in a sales management course. No matter what career the student pursues, selling skills will always be an asset and will enhance communications skills.

 

ACT! Express Student CD Software Included!

Based on the best-selling ACT! contact management system, ACT! Express shows students how to become more productive—resulting in better business relationships and greater business opportunities. ACT! Express includes the following features: Complete contact and calendar management: seventy pre-defined fields for contact information, notes, tasks, schedules, history, and more; Search capabilities: allows quick location of any information in the database by name, ZIP code, phone number, or keyword; Groups: sort contacts into groups by company, interests, or other commonalities; Activity reminders: set alarms for upcoming activity reminders; Basic e-mail functions: send and track e-mail correspondence—and attach e-mails directly to specific contact records.

 


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