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Fundamentals of Selling
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Seventh
Edition |
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Fundamentals of Selling, 9e is one of McGraw-Hill’s
best-selling texts in the Selling discipline. Its approach is classic and
practical and emphasizes role-plays. Fundamentals, written by a salesperson turned teacher, draws widely from
Charles Futrell’s experience as a sales professional rather than from a staid
theoretical perspective. The text is
filled with practical tips and business-examples gleaned from years of
experience in sales with Colgate, Upjohn, and Ayerst and from the
author’s sales consulting business. Charles Futrell focuses on improving
communication skills and emphasizes that no matter what career a student
pursues; selling skills are a valuable asset. |
ABC's of Relationship Selling, 7/e is filled with practical tips and business-examples in a brief, affordable paperback that is perfect for a selling course. Professors who spend considerable time on other resources and projects will appreciate the brief format that the text offers. Schools that do not offer a separate selling course may find this a nice addition in a sales management course. No matter what career the student pursues, selling skills will always be an asset and will enhance communications skills. |
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ACT!
Express Student CD Software Included! |
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