MODULE 2—RESEARCH PROPOSAL

 

Overview

·        to finalize the research design, focus of investigation, and proposed data collection methods

·        to prepare a written research proposal that provides details for the proposed marketing research investigation

 

Text References: Chapter 2

 

Text Concept Links  

·        research proposal (pp. 69-73)

·        operationalization

 

 

Research Procedures

Step 1: Review previous modules for proposed research study.

 

Step 2: Obtain additional information (from textbook, library, or web sources) related to procedures for planning and implementing the proposed research study.

 

Step 3: Prepare the components of a research proposal as detailed below.

 

 

Web Links

 

 

Module output

Prepare a research proposal for the planned study with the following elements:

1.      TITLE PAGE

2.      INTRODUCTION

3.      BACKGROUND

4.      POPULATION

5.      OPERATIONAL DEFINITIONS

6.      PROBLEM STATEMENT

7.      RESEARCH OBJECTIVES

8.      HYPOTHESES

9.      PROPOSED DATA COLLECTION METHODS

10. PROPOSED SAMPLING PLAN

11. PLANNED DATA ANALYSIS METHODS

12. POTENTIAL USES OF FINDINGS

13. REFERENCES

14. TIME LINE, COST ESTIMATES

 

Instructor E-mail:
Your E-mail:

 

Sample Output

 

 

Preview of Next Module: In Module 3, an in-depth interview and focus group will be planned and implemented.