MODULE 8 - SURVEY DEVELOPMENT
· to review the research objectives serving as a basis for data collection
· to create a validated and reliable survey instrument
· construct development (p. 353)
· validity (p. 276)
· operationalization (p. 356)
· nominal scale (p. 363)
· ordinal (p. 363)
· interval (p. 365)
· ratio scale (p. 367)
· scale reliability (p. 373)
· Likert scale (p. 392)
· semantic differential scale (p. 394)
· unstructured questions (p. 430)
· structured questions (p. 430)
· survey development process (pp. 444-436)
· pretesting (pp. 283-284)
Step 1: Review research objectives and hypothesis for the study to determine the types of information that needs to be collected.
Step 2: Review (or create) operational definitions for terms and concepts that might be misinterpreted by respondents.
Step 3: Identify questions that would measure the objectives and hypotheses for the study. Have the proposed survey items reviewed for content validity by people knowledgeable in survey design and experts of the topic area.
Step 4: Design the survey instrument considering the format (including codes) and flow of questions.
Step 5: Field test the preliminary survey instrument with members of the target audience. This pretesting is designed to obtain reliability of the questionnaire items.
Step 6: Finalize and duplicate (if applicable) the survey instrument.
Prepare a summary report consisting of the following components:
1. A description of actions taken to plan, validate, design, and field test the survey instrument.
2. The final version of the survey instrument indicating which items coordinate to which research objectives.
Preview of Next Module: In Module 9, a sampling plan will be developed.