Overview: Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice. New Features: · Now only 13 chapters (reduced from 17)-text is more focused and infrastructure are combined for easier comprehension and the streamlined text makes it easier to teach the entire book in a semester course. · New: Test bank-80 questions per chapter-true/false, multiple choice, essay questions designed to test students on knowledge and comprehension of topics. · New technology chapters on website development and website architecture. These four chapters discuss how the Internet and the World Wide Web work-the core software, applications and hardware. After discussing strategy formula, the business-to-business (B2B) marketplace is analyzed in order to discuss the more complex technologies associated with the B2B marketplace and collaborative commerce. The section ends with a revised discussion of the evolution of these critical technologies. · All chapters updated with new caselets and Internet exercises. The caselets and exercises let the student apply the ideas and concepts presented in each chapter, and show ideas in action and give an insider view to the strategy real companies employ in the “e” world. Retained Features: · MarketspaceU Website (www.Marketspaceu.com): This is a website that contains valuable resources including: Multi-Media Materials with access to media archives that contain over 100 CEO interviews, Pre-prepared Lectures with PowerPoints, Sample Syllabi, Dot-com Debates, the Marketspace Case Library, and frequently updated Case Teaching Notes and Case Dashboards. · Technology, Public Policy, and Infrastructures: The text provides a practical focus on what a manager needs to know about technology, public policy, and capital infrastructures to make effective business decisions in the New Economy. · Drill Downs: Sidebars provide deeper explorations of chapter topics so students can apply their knowledge to a variety of “e” issues. · Point-Counterpoints: Boxed features that acknowledge the reality that many debates in New Economy businesses such as whether profits matter or whether Internet company valuations are rational remain unresolved. There are no right answers; students can draw their own conclusions making for interesting class discussions. · POVs (Points of View): Sidebar commentary from leading practitioners in the New Economy people who have invented new business approaches, developed new network architectures, created major Web brands, and influenced policy in the field to give students an insider view to the networked economy. Instructor’s Supplements: Instructor CD-ROM (0072553480): This CD has the Instructor’s Manual(lecture notes, sample syllabi, suggested test/discussion questions, project guidelines, and descriptions on how to use the various text pedagogical features), Test Bank (80 questions per chapter-true/false, multiple choice, essay questions designed to test students on knowledge and comprehension of topics), and PowerPoint slides (10-15 per chapter, including chapter exhibit and additional lecture support materials). Website www.mhhe.com/marketspace02: This website holds the full Instructor’s Manual (lecture notes, lecture ideas, case suggestions, updates) and PowerPoint. You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634. Student’s Supplements: Website www.mhhe.com/marketspace02: Student quizzing for each chapter and link to e-Commerce PowerWeb. PowerWeb. This online reservoir of discipline-specific news articles and essays offer a great way to keep your course current, while complementing textbook concepts with real-world applications. Articles and essays from leading periodicals and niche publications in specific disciplines are reviewed by professors like you to ensure fruitful search results every time. PowerWeb also offers current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! http://www.dushkin.com/powerweb. Business Week Edition. Your students can subscribe to 15 weeks of Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week’s registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9. Wall Street Journal Edition. Your students can subscribe to the Wall Street Journal for 15 weeks at a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ" handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 15-week period. Passcode ISBN 007-251950-9. Table of Contents: 1 A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web 2 Basic Technology of the Web and E-Commerce Businesses Part II: Strategy Formulation for New Economy Firms 3 Framing Market Opportunity 4 Business Models 5 Customer Interface 6 Market Communications and Branding 7 Strategy Implementation 8 Metrics Part III: Technology Infrastructure 9 Website Development Process 10 Website Architecture Part IV: Capital Infrastructure 11 Human and Financial Capital Part V: Media Infrastructure 12 Media Convergence Part VI: Public Policy and Structure 13 Public Policy: Regulation