Bill Bearden ][ Thomas N. Ingram ][ Raymond W. (Buddy) LaForge
Bill Bearden (Ph.D., University of South Carolina)
Bill Bearden is the NationsBank Professor of Business Administration at the University of South Carolina. He has focused his teaching and research interests in consumer behavior and marketing research. In addition, Bill teaches principles of marketing and marketing management. His teaching awards include Outstanding MBA Teacher, the College of Business Administration Alfred G. Smith Excellence in Teaching Award, and the University of South Carolina AMOCO Award for Excellence in Undergraduate Teaching.
He is currently a member of the Editorial Review Boards for the Journal of Consumer Research, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Retailing, the Journal of Business Research, and the Marketing Education Review. His professional experience includes past president of the Southern Marketing Association and the Education Division of the American Marketing Association, and member of the American Marketing Association Board of Directors. Previously, he served as Co-Director of the USC Lilly Endowment Teaching Fellows Program and currently coordinates the Ph.D. Program in Marketing at USC.
Bill lives in Columbia, South Carolina, with his wife Patti, while his two daughters, Anna and Wallace, attend the University of Tennessee and Clemson University. Bill and his entire family are active in tennis and enjoy frequent trips to the South Carolina coast. Thomas N. Ingram (Ph.D., Georgia State)
Tom Ingram is Department Chair and Professor of Marketing at Colorado State University, where he teaches principles of marketing, marketing management, and sales management courses. He previously served on the faculties of the University of Memphis and the University of Kentucky. Before commencing his academic career, Tom worked in sales, product management, and sales management with Exxon and Mobil.
Tom has received numerous teaching and research awards, including being named the Marketing Educator of the Year by Sales and Marketing Executives International (SMEI). In 1994, he was honored as the first recipient of the Mu Kappa Tau National Marketing Honor Society Recoginition Award for Outstanding Scholarly Contributions to the Sales Discipline. He has served as the Editor of the Journal of Personal Selling and Sales Management, Chairman of the SMEI Accreditation Institute, and as a member of the SMEI Board of Directors.
Tom has published extensively in professional journals, including the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Personal Selling and Sales Management. He is co-author of Sales Management: Analysis and Decision Making, third edition, and The Professional Selling Skills Workbook. He and his wife Jacque enjoy skiing, golf, and exploring the mountains of Colorado.
Raymond W. (Buddy) LaForge (DBA, University of Tennessee)
Buddy LaForge is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding editor of the Marketing Education Review and has co-authored Marketing: Principles and Perspectives, Sales Management: Analysis and Decision Making, third edition, and The Professional Selling Skills Workbook. His research is published in many journals, including the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Personal Selling and Sales Management. Buddy currently serves on the Direct Selling Education Foundation Board of Directors, DuPont Corporate Marketing Faculty Advisory Team for the Sales Enhancement Process, Family Business Center Advisory Board, Board of Trustees of the Sales and Marketing Executives International Accreditation Institute, as Vice President of Marketing for the American Marlketing Association Academic Council, and as Associate Editor, Sales Education and Training section of the Journal of Personal Selling and Sales Management. He is currently co-editing a book of chapters by leading academics and excutives entitled New Developments in Sales Thought and Practice. Buddy and his wife Susan and daughters, Alexandra and Kelly, enjoy tennis, golf, and breeding and racing thoroughbred horses in Louisville, Kentucky.
University of South Carolina
Colorado State University
University of Louisville
