Welcome to the Marketing, Second Edition Interactive Preface. This area of the site will walk you through the exciting features of the text and will give you an opportunity to actually see real examples of these features taken from the text.

Introducing the authors, Bill Bearden, Tom Ingram, Buddy La Forge. Learn more about our greatest asset, our dedicated authors.

We are very excited to offer a complete and high quality supplements package to accompany Marketing, Second Edition. The supplements have been reviewed to ensure accuracy, quality, and realiability.

To quickly get a feel for the organization and structure of Marketing, Second Edition, preview the Table of Contents.

For a quick glance at Marketing, Second Edition by Bearden, Ingram, LaForge, take a peek at the sample chapter. This sample chapter will provide a preview of the overall design, pedagogy, and writing style for the text.