The professors' corner is password protected because it contains information that is student-sensitive. To gain entrance, please register on-line with Irwin/McGraw-Hill in order for us to best serve your particular marketing course needs. The login/password combination will then be sent to you via e-mail, allowing you full access to all areas of the site.

Keeping Current offers further business analysis with timely news and feature stories for classroom application. each article is carefully selected and accompanied by a summary, the actual Web Link, a chapter reference, and a classroom application.

This web site gives you access to 22 additional cases which correspond to each featured chapter opening web site within the text. Exclusively available here, these cases encourage further competitive analysis of the company or product featured in the chapter opener. Most cases encourage an analysis of the highlighted company and juxtapose it with a primary competitor. In a few cases where a primary competitor was not available, a more extended case appears. Teaching notes are available for each case as well.

The Supplements Docking Station includes downloadable versions of the Instructor's Manual, PowerPoint slides, the Media Resource Manual, and Teaching Notes for the Cyber Cases.

Looking forward to meeting with your peers? Take a peek at some convention schedules to find out about marketing conventions and related happenings coming to an area near you.

Virtually every company or product featured in this book is accessable at the click of your mouse. The sites are organized via the company index found at the back of your text book.