This study aid section should help you prepare for your class with the following study aids: Multiple Choice Quizzes, Learning Objectives, Understanding Marketing Terms and Concepts, Case Updates and PowerPoints.

Please select the chapter you need help with below and accessing the study aid you want from the chapters home page.

  1. Overview of Contemporary Marketing
  2. Key Marketing Perspectives
  3. The Global Marketing Environment
  4. Marketing's Strategic Role in the Organization
  5. Consumer Buying Behavior and Decision Making
  6. Business-to-Business Markets
  7. Marketing Research and Decision Support Systems
  8. Market Segmentation and Targeting
  9. Product and Service Concepts
  10. Developing New Products and Services
  11. Product and Service Strategies
  12. Pricing Concepts
  13. Price Determination and Pricing Strategies
  14. Marketing Channels
  15. Retailing
  16. Wholesaling and Logistics Management
  17. An Overview of Marketing Communications
  18. Advertising and Public Relations
  19. Consumer and Trade Sales Promotion
  20. Personal Selling and Sales Management
  21. Direct Marketing Communications




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