Supplements

 

Instructor’s Manual: The instructor’s manual is comprised of chapter outlines, lecture notes with supplemental lecture materials, answers to end of chapter questions, and ideas for individual and group student learning activities.

 

Test Bank and Computest: The test bank comprises over 3000 questions, including multiple choice, short answer, fill-in-the-blank, and critical thinking essay questions.

 

Video Library:  The current, dynamic video Library includes 22 video segments, one for each chapter plus the Prologue.  The video segments, which run between 6 and 15 minutes, demonstrate the marketing concepts from the text and are tied to specific chapter concepts.  Some of the companies featured include: America Online, BMW, Reebok, Rolelrblade, and Sepcialized Bike to name just a few.

 

Instructor CD-ROM:  This exciting presentation CD-ROM allows the professor to customize a multi-media lecture with original material and material from our supplements package.  It includes video clips, all of the electronic slides and acetates, art form the text, the computerized test bank and the print supplements. 

 

Color Acetates:  The acetate package contains 100 original, full color acetates of compelling ads and striking line art that illustrate key marketing concepts.  We have changes the ratio of images to 50% text sources and 50% outside sources.  Our research indicated that some adopters missed not having text graphics in the package.  Detailed teaching notes accompany each acetate and include provocative questions to stimulate class discussion and promote active learning. 

 

Electronic Slides:  PowerPoint slides are rapidly becoming a staple in the presentation tools that instructors use.  300 slides, approximately 15 per chapter, are available to adopters of the text.

 

Home Page:  The book’s home page can be found at auth.mhhe.com/business/markeitng/bearden .  It contains Web Exploration links (hot links to other web sites) and Keeping Current (abstracts of issues in the news, referenced to a chapter in the book, and accompanied by a list of discussion questions).  For instructors, it will also offer updates of the examples and cases in the text, additional sources of marketing information, and downloads of key supplements.

 

Student Resources

 

Home Page:  The book’s home page can be found at auth.mhhe.com/business/marketing/bearden.  It contains updates to content in the book, hot links to company sites from the book, current Business Week articles on important marketing topics, and our new self-assessment tool—The e-Learning Session.  This great study tool acts as a personal tutor for students by putting content in context with a chapter outline that links to outside sources for reinforcement of key topics.  Each chapter’s session is followed by a chapter quiz to test student’s mastery of concepts.  The site will be updated monthly