1. The America-First Corporation entered international marketing by seeking out foreign markets in which its domestic products could be sold utilizing the same marketing mix used in its domestic market. The firm is utilizing the:
A.Global Market Concept.
B.Domestic Market Extension Concept.
C.Multidomestic Market Concept.
D.Domestic Market Concept.


2. The America-First corporation views the world a sits market, and seeks opportunities to develop a standardized marketing mix for entire sets of country markets. The firm is employing a:
A.Domestic Market Extension Concept.
B.Multidomestic Market Concept.
C.Global Market Concept.
D.Modified Market Concept.


3. All of the following are characteristics of the global approach to international marketing except:
A.an emphasis upon the heterogeneity of markets.
B.the world is viewed as the market.
C.homogeneous markets are sought across country sets.
D.marketing mix standardization is sought whenever possible.


4. All of the following factors impede global standardization except:
A.government and trade restrictions.
B.differences in the availability of media.
C.improved global communication.
D.cultural differences.


5. The top management of the America-First Corporation is involved in setting general, long-term goals for the firm's activities in the international market. Management is developing a:
A.corporate plan.
B.strategic plan.
C.tactical plan.
D.operational plan.


6. Which of the following relates to the specific actions and allocation of resources used to implement the firm's general, long-range goals in specific markets?
A.corporate plans
B.strategic plans
C.global plans
D.tactical plans


7. The first step in international marketing is always:
A.adapting the marketing mix to target markets.
B.developing the marketing plan.
C.evaluation of potential markets.
D.implementation and control.


8. If foreign market opportunities do not match company objectives, it may be necessary to:
A.change the objectives.
B.alter the scale of international plans.
C.abandon international plans.
D.Any of the above.


9. The America-First Corporation has announced that it is committed to international operations. The firm's announcement means that America-First:
A.will invest the amounts required.
B.will hire the necessary personnel.
C.will enter for the "long-run" payoffs.
D.All of the above.


10. The America-First Corporation is preparing to evaluate potential foreign markets for entry. During this stage, the firm will primarily rely upon:
A.identifying countries with the largest populations.
B.identifying nations which speak English.
C.identifying markets which best fit its objectives and resources.
D.its competitor's actions.


11. During which of the following stages of the marketing planning process are budgets and sales and profit expectations developed?
A.preliminary analysis and screening
B.adapting the marketing mix to target markets
C.developing the marketing plan
D.implementation and control


12. Although the America-First Corporation does not actively seek international sales, the firm regularly sells to foreign customers who place orders for its products. The firm is engaged in:
A.joint ventures.
B.licensing.
C.direct exporting.
D.franchising


13. Goods-Your-Way is a small, start-up company with little capital or name recognition. Which of the following is the MOST feasible way for the firm to enter the international market?
A.joint ventures
B.direct exporting
C.franchising
D.international internet marketing


14. Which of the following MAY be the least profitable, although low risk, means of entering foreign markets?
A.direct investment
B.joint ventures
C.licensing
D.direct exporting


15. In which of the following is a foreign business provided a standard package of products, systems, and management services in return for its market knowledge, capital, and personal involvement in management?
A.joint ventures
B.wholly owned subsidiaries
C.consortia
D.franchising


16. Which of the following methods of market entry seeks to minimize political and cultural risks by creating a legal partnership with a foreign firm?
A.joint ventures
B.direct export
C.licensing
D.internet marketing.


17. The America-First Corporation, on order to gain access to the Japanese market. has formed partnerships with several Japanese firms. The legal entity which resulted would be BEST described as a(n):
A.export union.
B.licensing agreement.
C.joint venture.
D.wholly owned subsidiary.


18. A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a:
A.mutual venture.
B.strategic offset.
C.strategic international alliance.
D.business partnership.


19. The America-First Corporation is seeking a synergistic relationship with other firms to achieve common goals and provide benefits for both parties. The firm should consider the creation of a:
A.strategic international alliance.
B.global sourcing initiative.
C.line reduction policy.
D.global brand image.


20. The America-First Corporation seeks the efficiencies of standardization whenever possible, but is sensitive to local preferences which affect its success. Which of the following types of decisions is MOST likely to be made in a centralized fashion:
A.pricing decisions.
B.product decisions.
C.distribution decisions.
D.advertising decisions.



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