Internet Exercises. A total of fifty-six questions, organized by chapters.
	Current Events. Keep up to date with happenings that affect the marketing world, organized by chapters.
	Additional Current Events by Chapter. More news you can use, organized by chapters.
	PowerPoint Slides. View samples of the PowerPoint slides that come with the instructor's edition, or download them all!
	Contact. Everthing you need to email an author, find your sales representative, order a copy, or contact McGraw-Hill Higher Education.
	Web Links. A complete index of web links from the text and Internet Exercises supplement.
	About the Authors. Background information and photographs of the three authors.
	Table of Contents. The complete table of contents in brief and expanded versions.

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