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Index	List of all Websites	Copyright Info	Intro

Table of Contents

Index of Website
Chapter 1	The Field of Marketing
Chapter 2	The Dynamic Marketing Environment
Chapter 3	Strategic Marketing Planning
Chapter 4	Marketing Research and Information
Chapter 5	Consumer Markets and Buying Behavior
Chapter 6	Business Markets and Buying Behavior
Chapter 7	Market Segmentation and Target-Market Strategies
Chapter 8	Product Planning and Development
Chapter 9	Product-Mix Strategies
Chapter 10	Brands, Packaging, and Other Product Features
Chapter 11	Price Determination
Chapter 12	Pricing Strategies
Chapter 13	Channels of Distribution
Chapter 14	Retailing
Chapter 15	Wholesaling and Physical Distribution
Chapter 16	The Promotional Program
Chapter 17	Personal Selling and Sales Management
Chapter 18	Advertising, Sales Promotion and Public Relations
Chapter 19	Services Marketing by For-Profit and Nonprofit Organizations
Chapter 20	International Marketing
Chapter 21	Marketing Implementation and Evaluation
Chapter 22	Marketing: Appraisal and Prospects

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Index	List of all Websites	Copyright Info	Intro