Welcome to the Four P's Website William D. Perreault, Jr. Joseph Cannon E. Jerome McCarthy
Current Books Click on a bookcover to visit the website.
Basic Marketing 16/E Basic Marketing is a time- tested leader among principles of marketing texts. Basic Marketing offers a thorough integration of the latest marketing themes, topics, and examples to help train potential marketing professionals of the future!
Essentials Of Marketing 11/E
Essentials of Marketing is a brief version of the best selling Basic Marketing.