These PowerPoint slides and four-color acetates provide the perfect visual complement to your lectures. A complete set of slides has been customized to cover each objective and key topic of the book. Which means you can choose between a straight outline-based lecture or a set of customized slides that covers each chapter in greater detail.

A set of 225 professionally developed acetates offers exhibits (such as 66 full-page color ads) not found in the text.

This Windows^TM software includes a short caselet problem with each chapter designed to stimulate a problem-solving approach to marketing strategy planning. These problems are also found on the Student CD-ROM, packaged free with the text.

This industry quality standard can be used for deeper understanding of required assignments or made available in the bookstore for students who want to do more work on their own.

With the entire text on disk, students can merely point and click on an unfamiliar concept for an instant definition. Great for review as well as studying in a non-linear fashion.

Everything about this package makes preparing and presenting lectures an exercise in simplicity. Components include: large typeface lecture outlines (chapter-by-chapter); ideas for using the color transparencies and overhead masters; reprints of additional lecture ideas and examples not found in the text; PowerPoint software and lecture notes; and a 3.5" disk which allows you to customize the outlines.

This teaching tool offers extensive teaching suggestions as well as instructions for the software supplements. Plus, it includes answers for end-of-chapter questions and problems; suggested cases; all questions for Computer-Aided Problems; the Learning Aid exercises, caselets, and problems; and Questions for Discussion.

This comprehensive test bank includes over 3,000 multiple-choice and true/false questions. Each question was written by Bill Perreault and is accompanied by the following helpful information: where to find the right answer; the answer key; the type of knowledge each question tests; and the question's difficulty level.

This Brownstone testing system is fully networkable for LAN test administration. Test and quizzes can also be printed out for standard pencil-and-paper delivery, or posted to a Web site for student access.

Packed with current articles from business publications like The Wall Street Journal, Forbes, Business Week, and Ad Week, this annually updated paperback focuses on how companies adapt to a changing marketing environment. The included Instructor's Teaching Manual (non-saleable) provides an overview of the articles, indicating how they relate to topics in the text.

This computer-based simulation allows students to go even further in exercising their critical thinking and decision-making skills, by taking on the role of marketing manager and competing with fellow students for a business share of the target market. (Accompanied by an Instructor's Manual.)

This exciting supplement enables you to customize your lecture presentation, as well as your lecture notes. You can even place some of this material on your university's lab network for student use.

The CD-ROM contains:

• Text from the Instructor's Manual
• Lecture Guide
• Transparencies
• PowerPoint slides
• Overhead Masters
• Video Clips
• Hypertext
• Computer-Aided Problems
• Computest

This easy-to-use presentation builder provides over 2,000 images, including graphics from the book, overheads, and PowerPoint slides. You can build your own presentations, save the playlist for future use, and modify existing presentations.

Convenience. Learning opportunities. And a look at the real world. It can all be found on the Basic Marketing Web site. Instructors can visit for current marketing news, recent Business Week articles, or download one of the many software supplements.

Students can take part in on-line quizzes and exercises, or simply visit to catch up on what's going on in the business world. Speaking of the business world, they can even visit the site's career center for invaluable tips on job searching.

For students

Current events.	Students can learn about the marketing world cyber-style. Business Week articles will be available on-line, as will a host of links that take students to other business Web sites.
Internet Exercises	These exercises show students the growing role the Internet is having on the marketing world.
Chapter quizzes	This is a great way for students to gauge how well they're grasping chapter material.
Career Center	Students can take a look at one of the many marketing career profiles, get help with their resume, or follow one of the many links to Internet job banks.
Links	Web site addresses of companies mentioned in the textbook are listed.

For Instructors

Instructor Notes	All the benefits of the Basic Marketing Web site are spelled out in this detailed manual.
Business Week Articles	Simply download one of these recent articles and you have a great way to bring today's latest trends and issues into the classroom.
On-Line Supplements	If you wish, you can visit the Web site and download the Hypertext Reference Disk, Instructor's Manual, PowerPoint, or Computer-Aided Problems, just to name a few.

As if Basic Marketing weren't enough, we offer 10 textbooks (including Basic Marketing) on one CD-ROM. These titles are some of Irwin/McGraw-Hill's best-selling textbooks ranging in subject matter from advertising to international business.

Students can hyperlink between books to further investigate the very topics found in Basic Marketing. Plus, they'll find critical thinking exercises, 75 video clips, and a complete dictionary of business terms. The cost of this great reference tool? One dollar when shrinkwrapped with Basic Marketing.

Ten textbooks on one CD-ROM:

0. Basic Marketing
1. Strategic Management
2. Fundamental Accounting Principles
3. Business Law and the Regulatory Environment
4. Human Resource Management
5. Advertising and Promotion
6. Organizational Behavior
7. International Business
8. Fundamentals of Corporate Finance
9. Fundamentals of Investment Management

The Student CD-ROM is a unique product that places Basic Marketing at their fingertips. That's because the entire text is hyperlinked on this software. And is peppered with self-grading chapter quizzes, computer-aided problems, and cases-both written and video. The CD-ROM even contains PowerPoint lectures that deal with marketing topics from class.

The videos return revised, and in some cases brand new. Eighteen concept videos are designed to place chapter topics in real-world context. In the collection of video cases, you will find seven new videos-all of which were custom developed for Basic Marketing. As always, an Instructor's Manual provides tips on how to incorporate these videos into your lectures and discussions.

Upon request, adopters will receive hands-on training of every electronic supplement, including the Web site and McGraw-Hill Learning Architecture.