Perreault Packages

We offer a variety of package choices for Basic Marketing, 14/e, to suit individual classroom needs:

Basic Marketing, 14/e: Package #1 ISBN: 0072521341

• Textbook
  
• Student CD-ROM
  
• PowerWeb
  
• Applications in Basic Marketing, 2001-2002

Basic Marketing, 14/e: Package #2 ISBN: 0072524316

• Textbook
  
• Student CD-ROM
  
• PowerWeb
  
• Applications in Basic Marketing, 2001-2002
  
• The Marketing Game!

Basic Marketing, 14/e: Package #3 ISBN: 0072551267

• Textbook
  
• Student CD-ROM
  
• PowerWeb
  
• Applications in Basic Marketing, 2001-2002
  
• Learning AidM

Textbook- Basic Marketing is the market leading principles text domestically. It offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the first book to develop and present the 4 P's framework when describing the components of the marketing mix (Product, Price, Place, Promotion).
Student CD-ROM-Packaged FREE with every copy of the book. It contains a PowerPoint slideshow (with audio) that illustrates seven key marketing concepts and narrated by marketing professor, David Urban of Virginia Commonwealth University. It also features 7 video-case segments, Computer Aided Problems, Hypertext, WWW links, self assessment quizzes, and ads & photos which exemplify marketing concepts
PowerWeb- PowerWeb. Packaged with every copy of the book, you can harness the assets of the Web to keep your course current with PowerWeb! This online resource provides high quality, peer-reviewed content including up-to-date articles from leading periodicals and journals, current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more for you and your students!
Application in Basic Marketing, 2001-2002- Packaged FREE, this reader is revised annually. It contains articles and readings from popular sources such as Business Week, Wall Street Journal, and Forbes. The articles are coordinated with the organization of the text.
Learning Aid-This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the principles of Basic Marketing.
The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing. The Learning Aid can be used for required assignments--or made available in the bookstore for students who want to do more work on their own. For each chapter in the text, the Learning Aid features for students: What This Chapter Is About, Important Terms, and True?False and Multiple Choice (with answers and page references). For the Instructor and/or student use, the Learning/Aid features: caselets, numerical problems, exercises based on computer-aided problems, other learning exercises, and questions for discussion. Suggested answers to all of the Learning Aid exercises and questions for discussion are provided in the Instructor's Manual.
The Marketing Game!- Components: Student Game Manual & Student CD-ROM.
The Marketing Game! is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game! is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game! is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
*A separate Instructor's Manual for The Marketing Game! (Professor's Package ISBN: 0072514574) contains: Student Game Manual, Student CD-ROM, Instructor's Manual, and an Instructor CD-ROM that provides comprehensive discussion of the game and ideas on using it. Additional comments are provided in the comprehensive Instructor's Manual for the text.

To receive a complimentary examination copy of the text, please contact your local McGraw-Hill/Irwin sales representative, visit mhhe.com, call us at 1-800-338-3987, or e-mail your request to listens@mcgraw-hill.com. Your copy will be sent out when it is available on 12/07/01.