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<<<Back BASIC MARKETING 14/E SUPPLEMENTS Available 11/29/01: Video Table of Contents
Presentation CD-ROM-0072430109: Basic Marketing was the first book to offer an instructor CD-ROM. This product is even more user-friendly and loaded with helpful tools. It contains most of the supplements that follow on one easy to use CD-ROM. The CD ROM contains the PowerPoint, the Instructor's Manual, Manual of Objective Tests, Multimedia Lecture Guide with Overhead Masters, the Acetates, and additional ads and images from the text. Instructor's Manual-0072430133: This teaching tool offers extensive teaching suggestions as well as instructions for the software supplements. It includes answers for end-of-chapter questions and problems, suggested cases, all questions for computer-aided problems, the Learning Aid, exercises, caselets, and problems, and questions for discussion Computerized Test Bank (WIN)-007243015X: All of the questions from the Manual of Tests are available on computer disks to make it easy to assemble a final (ready-to-be-duplicated) version of a test. There are two convenient approaches. With Diploma --you can develop and print tests on your own computer. Or instructors can use Teletest. By calling a toll-free telephone number--or mailing in their order, the publisher will print tests to their specifications. Many options are available--and adopters of Basic Marketing receive this service at no charge. Manual of Tests-0072430141:
This comprehensive test bank includes over 3000 multiple choice and true
false questions. Each question was written by Bill Perreault and is accompanied
by the following helpful information: the answer key, where to find the
right answer, the type of knowledge each question tests, and the question's
difficulty level. Applications in Basic Marketing. This reader is revised annually and is packaged with every new copy of the book for free. It contains articles and readings from popular sources such as Bus iness Week, Wall Street Journal, and Forbes. The articles are coordinated with the organization of the text. Applications is also available separately. Color Acetates-0072430117: A set of 225 professionally developed acetates provides a host of exhibits (text and non-text) and 66 full color ads. Teaching Video Package-0072501065: A set of 25 video segments, 7 of which are video-cases. Included in the package is a comprehensive video instructor's manual that provides instructional background for the video along with discussion questions that may be used. Ten of the videos have are new or revised for this edition. Web Site with Instructor OLC- http://www.mhhe.com/fourps This web site offers resources for both students and professors. Current events, down-loadable supplements, chapter quizzes, commercials.
Learning Aid-0072430095: This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing. The Learning Aid can be used for required assignments--or made available in the bookstore for students who want to do more work on their own. For each chapter in the text, the Learning Aid features for students: What This Chapter Is About, Important Terms, and True?False and Multiple Choice (with answers and page references). For the Instructor and/or student use, the Learning/Aid features: caselets, numerical problems, exercises based on computer-aided problems, other learning exercises, and questions for discussion. Suggested answers to all of the Learning Aid exercises and questions for discussion are provided in the Instructor's Manual. The Marketing Game!:
The Marketing Game! is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game! is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game! is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. A separate Instructor's Manual for The Marketing Game! provides comprehensive discussion of the game and ideas on using it. Additional comments are provided in the comprehensive Instructor's Manual for the text. |