|
Joseph
F. Hair, Jr.
earned a B.A. in Economics and an M.A. and Ph.D. in Marketing
at the University of Florida.
He began his teaching career at the University of
Mississippi and then moved to Louisiana State University
in 1977. He
continues to teach at LSU, where he is the Director of the
Institute for Entrepreneurial Education and Family Business
Studies, and where he holds the Alvin C. Copeland Endowed
Chair of Franchising.
He has acted as a management consultant and/or expert
witness for a variety of industries and has served on the
board of directors of numerous organizations. He has been
an officer of for a long list of academic organizations
and he is a Past President and Chairman of the Board of
Governors of the Academy of Marketing Science.
He has been a regular contributor and reviewer, and
occasionally a member of the editorial board, for such publications
as The Journal of Marketing Research, The Journal
of Business Research, and Marketing Education Review.
The list of this scholarly publications runs to a
dozen pages.
Robert P. Bush earned a B.A. in Psychology and Economic
history from St. Mary’s University and an M.A. and Ph.D.
in Marketing at Louisiana State University.
He began his teaching career at the University of
South Florida, moved first to the University of Mississippi,
and then to The University of Memphis, where he has taught
since 1993. He
was chairman of the committee on Grants and Research for
the Fogleman College of Business from 1991-1997 and Director
of the Ph.D. Program at Memphis from 1995-1997.
He has been a consultant for a wide range of corporations
and institutes, as well as for the U.S. Department of Defense.
He is the coauthor of Retailing for the 21st
Century (Houghton-Mifflin, 1993) and a coeditor of Advances
in Marketing (LSU Press, 1994).
He is a regular contributor to such academic publications
as Journal of Advertising, Journal of Consumer
Marketing, Journal of Marketing Education, Journal
of Direct Marketing, Journal of Health Care
Marketing, and Marketing Education Review.
David
J. Ortinau earned a B.S. in Management from Southern
Illinois University—Carbondale, an M.A. in Business Administration
from Illinois State University, and a Ph.D. in Marketing
from Louisiana State University.
He began his teaching career at the University of
South Florida, where he continues to win awards both for
outstanding research and for outstanding teaching.
He has a wide range of research interests—from attitude
formation and perceptual differences in services marketing
to interactive electronic marketing technologies and their
impact on information research problems.
He consults for a variety of corporations and small
businesses, with specialties in customer satisfaction, customer
service quality, customer service value, retail loyalty,
and image. He
continues to serve as a member of the editorial review board
for Journal of Academy of Marketing Science
and was coeditor of Marketing: Moving Toward the 21st
Century (SMA Press, 1996).
He was co-chair of the 1998 Southern Marketing Association’s
Doctoral Consortium in New Orleans, and he is a past President
of the Southern Marketing Association.
He also served as co-chair of the 1999 Society for
Marketing Advances’ Doctoral Consortium in Atlanta and was
recognized as the 2001 SMA Fellow. He has presented numerous papers at academic meetings, and
he has been a regular contributor to and referee for such
publications as The Journal of Business Research,
The Journal of Retailing, Journal of Marketing
Education, Journal of Health Care Marketing,
and Journal of Services Marketing.
|
