Marketing Research Project


Marketing Research Project
 

MODULE 11-FINAL RESEACH REPORT


Overview

  • to prepare a summary of procedures and key findings of the study
  • to develop and present a multimedia summary of procedures, findings, and recommendations from the study


    Text References: Chapter 19

    Text Concept Links
  • bar chart (p. 530)
  • line chart (p. 531)
  • pie or round chart (p. 532)
  • PowerPoint (p. 644)


    Research Procedures

    Step 1: Select format for the presentation-in-class, video, web site, other.


    Step 2:
    Create visuals, such as PowerPoint slides or web site, to highlight key ideas for the presentation.

    Step 3: Coordinate roles of team members for the presentation (if applicable).

    Step 4:
    Practice the presentation.


    Weblinks (click here)

    Module output
    Prepare a summary report consisting of the following components:

    1. Title page
    2. Table of contents
    3. Executive summary-research objectives, concise statement of method, summary of findings, conclusion and recommendations
    4. Introduction
    5. Research methods and procedures
    6. Data analysis and findings
    7. Conclusions and recommendations



Instructor E-mail:
Your E-mail:



Sample Output
Module 11 Sample

Preview of Next Module:

In Module 12, the research results will be communicated using a multi-media presentation.






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