Marketing Research Project


Marketing Research Project



 

MODULE 12-MULTI-MEDIA PRESENTATION OF FINDINGS


Overview

  • to prepare a summary of procedures and key findings of the study
  • to develop and present a multimedia summary of procedures, findings, and recommendations from the study


    Text References: Chapter 19

    Text Concept Links
  • bar chart (p. 530)
  • line chart (p. 531)
  • pie or round chart (p. 532)
  • PowerPoint (p. 644)

    Research Procedures

    Step 1: Select format for the presentation-in-class, video, web site, other.

    Step 2:     Create visuals, such as PowerPoint slides or web site, to highlight key ideas for the presentation.

    Step 3: Coordinate roles of team members for the presentation (if applicable).

    Step 4:     Practice the presentation.


    Weblinks (click here)

    Module output
    Prepare a multimedia summary of procedures, findings, and recommendations in one of the following formats:
  • PowerPoint
  • video
  • web site



Instructor E-mail:
Your E-mail:



Sample Output
Module 12 Sample A (418KB Microsoft Power Point™File)
Module 12 Sample B (841KB Microsoft Power Point™File)

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