Overview

• to finalize the research design, focus of investigation, and proposed data collection methods
• to prepare a written research proposal that provides details for the proposed marketing research investigation
  
  Text References: Chapter 2
  
  Text Concept Links
• research proposal (pp. 47-49)
• operationalization
  
  
  Research Procedures
  
  Step 1: Review previous modules for proposed research study.

Step 2: Obtain additional information (from textbook, library, or web sources) related to procedures for planning and implementing the proposed research study.

Step 3: Prepare the components of a research proposal as detailed below.

Weblinks (click here)

Module output
Prepare a research proposal for the planned study with the following elements:

1. TITLE PAGE
2. INTRODUCTION
3. BACKGROUND
4. POPULATION
5. OPERATIONAL DEFINITIONS
6. PROBLEM STATEMENT
7. RESEARCH OBJECTIVES
8. HYPOTHESES
9. PROPOSED DATA COLLECTION METHODS
10. PROPOSED SAMPLING PLAN
11. PLANNED DATA ANALYSIS METHODS
12. POTENTIAL USES OF FINDINGS
13. REFERENCES
14. TIME LINE, COST ESTIMATES
    
    

    Instructor E-mail: Your E-mail:

    
    Sample Output
    Module 4 Sample
    
    Preview of Next Module: In Module 5 , an in-depth interview and focus group will be planned and implemented.