to
review the research objectives serving as a basis for data collection
to
create a validated and reliable survey instrument
Text
References: Chapters
9, 12-14
Text
Concept Links
construct
development (p. 378)
validity
(p. 379)
operationalization
(p. 380)
nominal
scale (p. 387)
ordinal
(p. 387)
interval
(p. 387)
ratio
scale (p. 388)
scale
reliability (p. 396)
Likert
scale (p. 422)
semantic
differential scale (p. 425)
unstructured
questions (p. 450)
structured
questions (p. 450)
survey
development process (pp. 460-465)
pretesting
(p. 464)
coding
(p. 499)
Research Procedures
Step 1: Review
research objectives and hypothesis for the study to determine
the types of information that needs to be collected.
Step
2:
Review (or create) operational definitions for terms and concepts
that might be misinterpreted by respondents.
Step
3: Identify
questions that would measure the objectives and hypotheses for
the study. Have the proposed survey items reviewed for content
validity by people knowledgeable in survey design and experts
of the topic area.
Step 4: Design the survey instrument considering
the format (including codes) and flow of questions.
Step 5: Field test the preliminary
survey instrument with members of the target audience. This
pretesting is designed to obtain reliability of the questionnaire
items.
Step
6: Finalize and duplicate (if applicable) the survey
instrument.
Module output Prepare a summary report consisting of the following components:
1.
A description of actions taken to plan, validate, design, and
field test the survey instrument.
2. The final version of the survey instrument indicating which
items coordinate to which research objectives.
