Overview

• to identify the appropriate data collection method for the study
• to collect data for the study
  
  
  Text References: Chapters 9, 14
  
  Text Concept Links
• person-administered survey (p. 258)
• at-home interview (p. 258)
• executive interview (p. 259)
• mall-intercept interview (p. 259)
• purchase-intercept interview (p. 260)
• telephone interview (p. 260)
• computer-assisted telephone interviewing (p. 263)
• completely-automated telephone survey (p. 265)
• self-administered survey (p. 265)
• direct mail survey (p. 265)
• drop-off survey (p. 266)
• fax survey (p. 267)
• e-mail survey (pp. 268-269)
• Internet survey (p. 269)
• cover letter (p. 466)
• non-response error (p. 279)
  
  
  Research Procedures
  
  Step 1: Compare and evaluate the various survey administration methods.
  
  Step 2: Select the appropriate survey administration method for the study.
  
  Step 3: Identify appropriate incentives to encourage respondent participation.
  
  Step 4: Administer the survey instrument.
  
  Step 5: Determine the appropriateness of the response rate.
  
  Step 6: Conduct follow-up with non-respondents.
  

Weblinks (click here)

Module output
Prepare a summary report consisting of the following components:

1. A comparison of the various survey administration methods being considered for the study.
2. A description of incentives, survey administration procedures, non-respondent analysis and follow-up activities.

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Sample Output
Module 9 Sample

Preview of Next Module:
In Module 10, the data collection will be analyzed using descriptive and inferential statistical methods.