Marketing Research Project

Download ~4.5k .zip files per Module			Worksheets (Site Pages) Sample Output (Word Docs) Module Resources Module 1: Situation Analysis (Chapters 1 and 2) Module 2: Research Design, Problem Definition (Chapter 2 and 3) Module 3: Secondary Data Research (Chapters 4-7) Module 4: Research Proposal (Chapter 2) Module 5: In-Depth Interview and/or Focus Group (Chapter 8) Module 6: Observation Research (Chapter 10) Module 7: Survey Development (Chapters 9, 12-14) Module 8: Sampling Plan (Chapter 11) Module 9: Data Collection (Chapter 9, 14) Module 10: Data Analysis (Chapters 15-18) Module 11: Final Research Report (Chapter 19) Module 12: Multi-Media Presentation (Chapter 19) Module 1 Module 2 Module 3 Module 4 Module 5 Module 7 Module 8 Module 9 Module 10 Module 11 Module 12a (418 KB)ppt Module 12b (841 KB)ppt Interactive Research Module Diagram Weblinks Sample Indepth Interview Questions (Word Doc) 2.4k .zip download
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