Chapter 11 Learning Objectives

1. Discuss the concept of sampling and list reasons for sampling.

2. Identify and explain the different roles that sampling plays in the overall information research process.

3. Identify the fundamental differences between probability and nonprobability sampling methods, and point out their strengths and weaknesses.

4. Discuss and calculate sampling distributions, standard errors, and confidence intervals and how they are used in assessing the accuracy of a sample.

5. Identify the criteria involved in determining the appropriate sample design for a given research project.

6. Discuss the factors that must be considered when determining sample size.

7. Discuss the methods of calculating appropriate sample sizes.

8. Identify and explain the steps involved in developing a sampling plan, and design a variety of different sampling plans.