Chapter 15 Learning Objective
Marketing Research and Database Development
   


Chapter 15 Learning Objectives

1. Illustrate the process of preparing the data for preliminary analysis.

2. Demonstrate the procedure for assuring data validation.

3. Illustrate the process of editing and coding data obtained through survey methods.

4. Acquaint the user with data entry procedures.

5. Illustrate a process for detecting errors in data entry.

6. Discuss techniques used for data tabulation and data analysis.



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