Chapter 16 Learning Objective
Marketing Research and Database Development
   


Chapter 16 Learning Objectives

1. Understand the mean, median, and mode as measures of central tendency.

2. Understand the range and standard deviation of a frequency distribution as measures of dispersion.

3. Understand how to graph measures of central tendency.

4. Understand the difference between independent and related samples.

5. Explain hypothesis testing and assess potential error in its use.

6. Understand univariate and bivariate statistical tests.

7. Apply and interpret the results of the ANOVA and n-way ANOVA statistical methods.


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