Marketing Research Case Exercise

Tennessee National Guard

A marketing research student group just completed a research project for the Tennessee National Guard. In finalizing this project, the students prepared a power point presentation they will use to orally present the process, results and finding from their study. The actual power point presentation is presented on the web site that complements this text. Go to this web site and access the power point slide presentation prepared by the students. Once accessed, evaluate the presentation based on the following dimensions:

1. Based on what you just learned on presenting marketing research results, does this presentation meet all the criteria necessary for successfully communicating results to the client? Discuss your evaluation of the presentation.

2. Evaluate the presentation regarding content. Specifically, can you as an outside observer, fully understand the presentation? If no, where would you recommend improvements be made?

3. What are the major positive aspect and negative aspect of the presentation? Document your responses, and provide justification for each response.