Gilbert A. Churchill, Jr., received his DBA from Indiana University in 1966 and joined the University of Wisconsin-Madison faculty that same year. He was named Distinguished Marketing Educator by the American Marketing Association in 1986 -becoming the second individual so honored. This lifetime achievement award recognizes and honors a living marketing educator for distinguished service and outstanding contributions in the field of marketing education. He was awarded the Academy of Marketing Science's lifetime achieve-ment award in 1993 for his significant scholarly contributions. In 1996, he received a Paul D. Converse Award, which is given to the most influential marketing scholars, as judged by a national jury drawn from universities, business, and government. Also in 1996, the Marketing Research Group of the American Marketing Association established the Gilbert A. Churchill, Jr., lifetime achievement award, which is to be given each year to a person judged to have made significant lifetime contributions to marketing research. In addition, he is a past recipient of the Lawrence J. Larson Excellence in Teaching Award.
Gil Churchill is a past recipient of the William O'Dell Award for outstanding articles in the Journal of Marketing Research. He is a former editor of the Journal of Marketing Research and has served on the editorial boards of several academic journals. He was named Marketer of the Year by the South Central Wisconsin Chapter of the American Marketing Association in 1981. He is a member of and has served in many positions for the American Marketing Association. In addition, he has served as consultant to a number of companies, including Oscar Mayer, Western Publishing Company, and Parker Pen.
Gil Churchill's articles have appeared in such publications as the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, the Journal of Retailing, the Journal of Business Research, among others. In addition to Marketing: Creating Value for Customers, he has been successful as the sole author of two books in marketing research, and as co-author of two books on sales force management.
J. Paul Peter is the James R. McManus - Bascom Professor in Marketing at the University of Wisconsin-Madison. He has also held teaching and research appointments at Ohio State University, Washington University - St. Louis, and Indiana State University. He has taught a variety of courses and has won teaching awards including Outstanding Marketing Professor and the John R. Larson Award.
Paul Peter has won the prestigious William O'Dell Award from the Journal of Marketing Research. His research has appeared in publications such as the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, and the Academy of Management Journal, among others. In addition to Marketing: Creating Value for Customers, he has authored or coauthored four other books in marketing disciplines, including marketing management, consumer behavior, marketing strategy, and strategic management.
Professor Peter has served as Editor of the American Marketing Association Professional Publications and of JMR's Measurement Section. He has served on the review boards of the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Business Research. He has been a consultant for several corpo-rations as well as the Federal Trade Commission.
